The Intent Map
From Chapter 2 of AI and the Art of Being Human
What it is
A simple visual tool that makes your values visible before momentum or pressure takes decisions away from you.
Where you would use it
Before implementing any AI system in your organization
When speed and ethics seem to conflict
When you need to clarify what matters most in a project
When your team needs alignment on non-negotiables
The Tool
Four Quadrants (draw a simple grid)
Values (upper left): What you refuse to compromise, no matter the pressure
Desired Outcomes (upper right): The specific, concrete outcomes or changes you’re seeking
Guardrails (lower left): Hard boundaries—what you absolutely won’t do
Metrics (lower right): How you’ll measure what actually matters, not only what’s easy to count
How to use it
Draw a simple grid—this could be on a napkin. Fill each quadrant in order, spending no more than an hour on your first version.
Start with Values (your non-negotiables), then Outcomes (what specific change you want), then Guardrails (your “never do this” boundaries), finally Metrics (measuring meaning, not just numbers). The magic is in how they connect: values without metrics are just words; metrics without values optimize for the wrong things. Review monthly and adjust based on what you’re learning.
See it in practice: A Napkin Before Tax Season →
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The Intent Map helps individuals and teams make their values and priorities visible before pressure or momentum drives a decision. It connects four areas: Values, Desired Outcomes, Guardrails, and Metrics.
List your non-negotiable Values, the specific Desired Outcomes you want, the Guardrails that define what you will not do, and the Metrics that show whether the outcomes matter. Consider both measurable results and the human impact behind them.
Create one before implementing an AI system, starting a project, or making a decision where speed, performance, and ethics may conflict. Review it as the work develops so the team's measures and boundaries continue to reflect its values.
