Privacy Policy

Effective Date: October 10, 2025

Introduction

AI and the Art of Being Human ("we," "our," or "us") operates aiandtheartofbeinghuman.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site.

By using our Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide to us, including:

• Contact Information: Name, email address, and other contact details when you subscribe to our newsletter, submit a contact form, or communicate with us

• Correspondence: Records of communications if you contact us

Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

• Usage Data: Information about how you access and use the Site, including pages viewed, time spent on pages, links clicked, navigation paths, and referral sources

• Device Information: Browser type and version, operating system, IP address, device identifiers, screen resolution, and general location information

• Interaction Data: Mouse movements, clicks, scrolls, and other user interactions (when using behavioral analytics tools)

• Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information (see Cookies section below)

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Site

• To respond to your inquiries and fulfill your requests

• To send you newsletters, updates, and other communications (with your consent)

• To analyze usage patterns, user behavior, and trends to improve user experience

• To understand how visitors interact with our Site through session recordings and heatmaps

• To detect, prevent, and address technical issues or security concerns

• To comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly

• Analytics Cookies: Help us understand how visitors interact with our Site by collecting information about page visits, traffic sources, and user journeys

• Preference Cookies: Remember your preferences and settings

• Behavioral Analytics Cookies: Track user interactions including mouse movements, clicks, and scrolling behavior to help us improve user experience

You can manage your cookie preferences through your browser settings. For more information about cookies and how to manage them, visit www.allaboutcookies.org.

Third-Party Services

We may use third-party services that collect, monitor, and analyze usage data, including but not limited to:

• Analytics Services: We use analytics tools to understand Site traffic and usage patterns

• Behavioral Analytics Tools: We may use services like Microsoft Clarity or Hotjar to analyze user behavior through session recordings and heatmaps

• Email Marketing Services: To manage and send newsletters and communications (if you subscribe)

• Social Media Plugins: Social sharing buttons that may place cookies from social media platforms

• Content Delivery Networks: To improve Site performance and speed

These third parties have their own privacy policies governing the use of your information. We encourage you to review their privacy policies:

• Microsoft Clarity Privacy Policy: https://privacy.microsoft.com/privacystatement

• Hotjar Privacy Policy: https://www.hotjar.com/legal/policies/privacy/

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With Service Providers: We may share information with third-party service providers who perform services on our behalf, such as analytics, email delivery, and hosting

• For Legal Reasons: We may disclose information if required by law or in response to valid legal requests from public authorities

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

• With Your Consent: We may share information for any other purpose with your explicit consent

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data may be retained in aggregated, anonymized form indefinitely.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

For All Users

• Access: Request access to the personal information we hold about you

• Correction: Request correction of inaccurate or incomplete information

• Deletion: Request deletion of your personal information

• Opt-Out: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails

Additional Rights for EU/EEA Users (GDPR)

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Data Portability: Request a copy of your data in a structured, machine-readable format

• Objection: Object to the processing of your personal information

• Restriction: Request restriction of processing under certain circumstances

• Withdrawal of Consent: Withdraw consent at any time where we rely on consent as the legal basis for processing

Our legal basis for processing your personal information includes: consent (for newsletters), legitimate interests (for analytics and Site improvement), and legal obligations.

Additional Rights for California Users (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold

• Right to delete personal information

• Right to opt-out of the sale of personal information (note: we do not sell personal information)

• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided below.

Children's Privacy

Our Site is not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children under these ages. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encryption, secure servers, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

We are a digital service that operates globally. Your information may be transferred to and maintained on servers and systems located outside of your country of residence, where data protection laws may differ from those in your jurisdiction.

For users in the EU/EEA, when we transfer your personal data outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

By using our Site, you acknowledge and consent to such transfers.

Links to Other Websites

Our Site may contain links to third-party websites, including social media platforms, partner sites, and external resources. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page

• Updating the "Effective Date" at the top

• Sending an email notification (if you have subscribed to our communications)

You are advised to review this Privacy Policy periodically for any changes. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us at:

• Email: info@waymarkworks.com

• Website: aiandtheartofbeinghuman.com

For GDPR-related inquiries, please include "GDPR Request" in your email subject line. We will respond to your request within 30 days.

This Privacy Policy is provided to help you understand how we collect, use, and protect your information. We are committed to maintaining your trust and confidence and complying with applicable data protection laws worldwide.