Intent Map
What it is: A simple visual tool that makes your values visible before momentum or pressure makes decisions for you.
Client
Year
Services
project details
Where you would use it:
· Before implementing any AI system in your organization
· When speed and ethics seem to conflict
· When you need to clarify what matters most in a project
· When your team needs alignment on non-negotiables
The tool: Four Quadrants (draw a simple grid):
1. Values (upper left): What you refuse to compromise, no matter the pressure
2. Desired Outcomes (upper right): The specific, concrete outcomes or changes you’re seeking
3. Guard-rails (lower left): Hard boundaries—what you absolutely won’t do
4. Metrics (lower right): How you’ll measure what actually matters, not only what’s easy to count
How to use it: Draw a simple grid—this could be on a napkin. Fill each quadrant in order, spending no more than an hour on your first version. Start with Values (your non-negotiables), then Outcomes (what specific change you want), then Guard-rails (your “never do this” boundaries), finally Metrics (measuring meaning, not just numbers). The magic is in how they connect: values without metrics are just words; metrics without values optimize for the wrong things. Review monthly and adjust based on what you’re learning.













